About Maison Luvoya

Maison Luvoya was founded by Latoya McClung from a personal love of beauty, fragrance and hair care. Its story began at home, where Latoya created her first hair-care prototype and envisioned something greater. Maison, meaning “house” or “home,” honors those beginnings, while Luvoya blends “luv” with “oya” from Latoya. Together, the name represents a house of beauty created with love, purpose and a vision for accessible luxury.

Created with Black women at its heart, Maison Luvoya is inspired by the deeply personal relationship between beauty, hair, confidence and self-expression. The brand is being thoughtfully developed to deliver elevated hair, scalp and fragrance experiences that feel sophisticated, intentional and luxurious without making luxury feel out of reach.

Beauty created with intention. Luxury designed with you in mind.